Guest Posts, Writing & Publishing Articles, Writing Craft & Tips

Guest Post: The Best Information for New Authors by Allison Conley and Annette Abernathy

Welcome back to this week’s special guest series by professional beta readers Annette Abernathy and Allison Conley of BetaWitches.com. They’re offering writing tricks and providing advice on how to sell your finished book. In the last post, the beta readers talk about their top tips for new authors.

Content Note: One of the tips shared is about writing intimate scenes between adults, so best not to read at work or around the children!

beta witches guest post

Allison Conley and Annette Abernathy share some of the most blatant, consistent problems their clients tend to have.

Annette: The story begins with the first sentence. That means the first sentence has to grab the reader. People have short attention spans these days, so give them that powerful, compelling reason to invest in your story.

Allison: The most fundamental part to writing a book is the characters! No matter who they are or what they do the reader has to empathize with them. A bad plot filled with holes can be forgiven with great characters. Characters are the glue that holds the book together.

Annette: Each action of the character’s story has to build towards character growth. Don’t have a character, especially the MC, be a vegan all through the book and then she suddenly eats meat just to try it on page 100. There has to be a compelling reason why a character does anything.

Allison: This is so important! Make sure that the character has the same personality all through the story. It doesn’t make sense to have a quiet person be an introvert halfway through the book. That makes the character come across as bipolar and shows that the writer has a terrible command of the story. How is the reader going to root for the character if they are all over the place?

Allison: Also, remember that this is a book, a medium that highlights the most exciting parts of your characters. It’s not a documentary of someone’s life. Even nonfiction books don’t tell everything that’s not essential to the characters development or plot. Use the benefits of the medium to your advantage when writing your book.

Annette: Good writing can take character inconsistencies and make them a major plot point, though. Your MC may have to eat meat on page 100 or starve. That scene could add pivotal character insight that furthers the plot and the readers renewed interest in the book.

Annette: Speaking of plot points one of the most exciting plot developments in a book is a sex scene. I’ve learned from my readers that just having sex doesn’t mean a person can write a sex scene well. I can’t go into this subject too deep here, but the basics to a sex scene are:

1. Give the couple chemistry from the start.

2. Know audience expectations. I you’re writing a traditional romance don’t have the man stalk or rape the woman and have her thinks it’s passion. That’s not sexy. It’s very sick. Also write a man that a real woman would be attracted to.

3. Write the scene like real sex. I once read an intimate scene that lasted ten pages because the characters had to discuss everything before it happened, although nothing actually happened. Real sex is breathy and in the moment and no one is going to stop for a play by play! Women release oxytocin in their brains that make them want to be close to the man more during an orgasm. Men release vasopressin that makes them feel more responsible for the woman during orgasm. Know what the body does during sex and use that to make the act more real and passionate. It takes skill to make sex boring. The word sex alone makes parts of the brain react, but there seems to be a lot of writers with this skill.

Allison: When you write really intense scenes make sure there is that perfect balance of detail (invoke the senses with mood and visualization) and succinct prose to move the action along. Make it as if the action is happening in real life for the reader.

Annette: Yes! Please take that last point to heart. If you can make a reader see the story and characters while they are reading they will continue to read your book. After they finish that book they’ll yearn for more. Good TV does this, and we are living in a time where mediums are blending. The most popular TV shows have movie qualities (high caliber writing, excellent acting, stunning visuals, and real soundtracks). Movies are now series. Books are being made into movies and series more and more each year. Write your story so it can be a movie series, a TV show, and a book series all in one.

Allison: Writing a book that can stand alone is the best way to go about what Annette said. If you have a detailed, compelling novel it’ll be easier to turn it into other mediums. Think about this from the beginning of your writing process. People always say that the book is better.

Annette: Great point. A book is like a website while movies and TV series are social media. People always want the book (and the website) to be the home base of the story. So make sure that your book is a welcoming home for the reader. That means really putting the work into making it great.

We know that this is a lot of information and probably feels like an info dump, but you can put them into practice on your work in progress bit by bit and once you intuitively get this you’ll be farther ahead than the majority of writers.

Reach out to Alison and Annette at their spellbinding home https://www.betawitches.com or on Facebook at https://www.facebook.com/BetaWitches.


About Allison

Allison Conley has a B.A. in Mass Communication and Journalism from the University of Tennessee at Chattanooga with a minor in Sociology. She finished the Seeding Entrepreneurs Across the Midsouth (S.E.A.M) program in 2016 for her work as an entrepreneur and artist in the greater Memphis Tennessee Area.

About Annette

Annette Abernathy has a B.A. in psychology with a minor in Women’s Studies, and a professional certificate in photography with a background in visual storytelling.

Author Business & Publishing, Guest Posts, Writing & Publishing Articles

Guest Post: How to Sell Books by Allison Conley

Welcome back to this week’s special guest series by professional beta readers Annette Abernathy and Allison Conley of BetaWitches.com. They’re offering writing tricks, providing advice on how to sell your finished book, and sharing their must-know items for new authors. Here are Allison’s book marketing tips!

beta witches guest post

Hello indie authors, this is your customer speaking. As an avid reader, beta tester, communications writer and copyeditor, I have literally read some of the best books out there and some of the worst books that I wish never made it out there. Every genre has been equal opportunity. I will buy your book as long as you tell me a good story period. However, you may have to work a little bit harder to reach the other bookworms who have not necessarily been in your shoes. Here are some tips for turning those black and white pages into green and white paper!

Sales equal sales. Through my journey as a sales and marketing manager I have figured out through practical application that discounted price points are the key. This can make or break your sales tremendously. When you are coming up with the price points for your book, make sure you incorporate some budgets for deep discount sales at he very beginning. Every customer loves to feel like they are getting something good for cheap. Many times me and my cohorts have bought a book online or in the bookstores because of the “today only .99” or the shiny neon starburst with 20% off. As a new and or independent author, you may not be able to afford to do this with out giving your product away and that is not the goal here. So set some good price point in the beginning and have some sales to draw attention to your books and get your customers buying.

Have a strong web presence for your books/brand. We live in an age where social media is king, queen and the entire royal court, so you must have a web site for your book at a minimum. If you have social media for your book, that equals more sales. Every digital community is a direct place to meet customers. If you put you product out there, someone will buy it. Use the site to give snippets of the book and where you will be promoting your book even if it is at the local library. (F.Y.I. most libraries have rooms you can reserve for such said occasions.)

This is a good place to segway into my next point. Use clever marketing tools. And yes, social media is one of them. Go live on Facebook about your new book and tell us that you just found an antique chest just like the one your heroine keeps her weapons in at a yard sale or that you have a Christmas cookie recopies inspired the frosty villain in your book and you will show us how to make it on You Tube. You don’t have to tell us your book verbatim but give us just enough to keep your book on our minds and keep it out there.

Make sure you make it easy for customers to pay you. Provide links to your website or other places where people can directly purchase your book.

Make sure you elevator story is on point. Yes this is your summary. You should be able to articulate this as fluently in person as it is on your cover or in the Amazon summary. As a communications specialist, I know the importance of getting your point across effectively and quickly. You only have mere seconds to get your reader/customers attention so you should be able to do this on paper and in person. Test it out on your family and friends who will not blow smoke up your behind and them hit the road with your act. Try it out in bookstores and literary conventions and any place you feel like you can get your point across. If you can grab you customers’ attention quickly you can turn it into a sale.

With these tips and trick you should be able to make some progress selling your books.


About Allison

Allison Conley has a B.A. in Mass Communication and Journalism from the University of Tennessee at Chattanooga with a minor in Sociology. She finished the Seeding Entrepreneurs Across the Midsouth (S.E.A.M) program in 2016 for her work as an entrepreneur and artist in the greater Memphis Tennessee Area.

Genres Allison Beta Reads: Fantasy, Young Adult, Regency Romance, Romance, Erotica, New Adult, Contemporary, Christian Fiction, Historical, Historical Romance, Steampunk, Science Fiction, Thrillers/Mysteries, Horror