Guest Posts, Writing & Publishing Articles, Writing Craft & Tips

Guest Post: The Best Information for New Authors by Allison Conley and Annette Abernathy

Welcome back to this week’s special guest series by professional beta readers Annette Abernathy and Allison Conley of BetaWitches.com. They’re offering writing tricks and providing advice on how to sell your finished book. In the last post, the beta readers talk about their top tips for new authors.

Content Note: One of the tips shared is about writing intimate scenes between adults, so best not to read at work or around the children!

beta witches guest post

Allison Conley and Annette Abernathy share some of the most blatant, consistent problems their clients tend to have.

Annette: The story begins with the first sentence. That means the first sentence has to grab the reader. People have short attention spans these days, so give them that powerful, compelling reason to invest in your story.

Allison: The most fundamental part to writing a book is the characters! No matter who they are or what they do the reader has to empathize with them. A bad plot filled with holes can be forgiven with great characters. Characters are the glue that holds the book together.

Annette: Each action of the character’s story has to build towards character growth. Don’t have a character, especially the MC, be a vegan all through the book and then she suddenly eats meat just to try it on page 100. There has to be a compelling reason why a character does anything.

Allison: This is so important! Make sure that the character has the same personality all through the story. It doesn’t make sense to have a quiet person be an introvert halfway through the book. That makes the character come across as bipolar and shows that the writer has a terrible command of the story. How is the reader going to root for the character if they are all over the place?

Allison: Also, remember that this is a book, a medium that highlights the most exciting parts of your characters. It’s not a documentary of someone’s life. Even nonfiction books don’t tell everything that’s not essential to the characters development or plot. Use the benefits of the medium to your advantage when writing your book.

Annette: Good writing can take character inconsistencies and make them a major plot point, though. Your MC may have to eat meat on page 100 or starve. That scene could add pivotal character insight that furthers the plot and the readers renewed interest in the book.

Annette: Speaking of plot points one of the most exciting plot developments in a book is a sex scene. I’ve learned from my readers that just having sex doesn’t mean a person can write a sex scene well. I can’t go into this subject too deep here, but the basics to a sex scene are:

1. Give the couple chemistry from the start.

2. Know audience expectations. I you’re writing a traditional romance don’t have the man stalk or rape the woman and have her thinks it’s passion. That’s not sexy. It’s very sick. Also write a man that a real woman would be attracted to.

3. Write the scene like real sex. I once read an intimate scene that lasted ten pages because the characters had to discuss everything before it happened, although nothing actually happened. Real sex is breathy and in the moment and no one is going to stop for a play by play! Women release oxytocin in their brains that make them want to be close to the man more during an orgasm. Men release vasopressin that makes them feel more responsible for the woman during orgasm. Know what the body does during sex and use that to make the act more real and passionate. It takes skill to make sex boring. The word sex alone makes parts of the brain react, but there seems to be a lot of writers with this skill.

Allison: When you write really intense scenes make sure there is that perfect balance of detail (invoke the senses with mood and visualization) and succinct prose to move the action along. Make it as if the action is happening in real life for the reader.

Annette: Yes! Please take that last point to heart. If you can make a reader see the story and characters while they are reading they will continue to read your book. After they finish that book they’ll yearn for more. Good TV does this, and we are living in a time where mediums are blending. The most popular TV shows have movie qualities (high caliber writing, excellent acting, stunning visuals, and real soundtracks). Movies are now series. Books are being made into movies and series more and more each year. Write your story so it can be a movie series, a TV show, and a book series all in one.

Allison: Writing a book that can stand alone is the best way to go about what Annette said. If you have a detailed, compelling novel it’ll be easier to turn it into other mediums. Think about this from the beginning of your writing process. People always say that the book is better.

Annette: Great point. A book is like a website while movies and TV series are social media. People always want the book (and the website) to be the home base of the story. So make sure that your book is a welcoming home for the reader. That means really putting the work into making it great.

We know that this is a lot of information and probably feels like an info dump, but you can put them into practice on your work in progress bit by bit and once you intuitively get this you’ll be farther ahead than the majority of writers.

Reach out to Alison and Annette at their spellbinding home https://www.betawitches.com or on Facebook at https://www.facebook.com/BetaWitches.


About Allison

Allison Conley has a B.A. in Mass Communication and Journalism from the University of Tennessee at Chattanooga with a minor in Sociology. She finished the Seeding Entrepreneurs Across the Midsouth (S.E.A.M) program in 2016 for her work as an entrepreneur and artist in the greater Memphis Tennessee Area.

About Annette

Annette Abernathy has a B.A. in psychology with a minor in Women’s Studies, and a professional certificate in photography with a background in visual storytelling.

Author Business & Publishing, Guest Posts, Writing & Publishing Articles

Guest Post: How to Sell Books by Allison Conley

Welcome back to this week’s special guest series by professional beta readers Annette Abernathy and Allison Conley of BetaWitches.com. They’re offering writing tricks, providing advice on how to sell your finished book, and sharing their must-know items for new authors. Here are Allison’s book marketing tips!

beta witches guest post

Hello indie authors, this is your customer speaking. As an avid reader, beta tester, communications writer and copyeditor, I have literally read some of the best books out there and some of the worst books that I wish never made it out there. Every genre has been equal opportunity. I will buy your book as long as you tell me a good story period. However, you may have to work a little bit harder to reach the other bookworms who have not necessarily been in your shoes. Here are some tips for turning those black and white pages into green and white paper!

Sales equal sales. Through my journey as a sales and marketing manager I have figured out through practical application that discounted price points are the key. This can make or break your sales tremendously. When you are coming up with the price points for your book, make sure you incorporate some budgets for deep discount sales at he very beginning. Every customer loves to feel like they are getting something good for cheap. Many times me and my cohorts have bought a book online or in the bookstores because of the “today only .99” or the shiny neon starburst with 20% off. As a new and or independent author, you may not be able to afford to do this with out giving your product away and that is not the goal here. So set some good price point in the beginning and have some sales to draw attention to your books and get your customers buying.

Have a strong web presence for your books/brand. We live in an age where social media is king, queen and the entire royal court, so you must have a web site for your book at a minimum. If you have social media for your book, that equals more sales. Every digital community is a direct place to meet customers. If you put you product out there, someone will buy it. Use the site to give snippets of the book and where you will be promoting your book even if it is at the local library. (F.Y.I. most libraries have rooms you can reserve for such said occasions.)

This is a good place to segway into my next point. Use clever marketing tools. And yes, social media is one of them. Go live on Facebook about your new book and tell us that you just found an antique chest just like the one your heroine keeps her weapons in at a yard sale or that you have a Christmas cookie recopies inspired the frosty villain in your book and you will show us how to make it on You Tube. You don’t have to tell us your book verbatim but give us just enough to keep your book on our minds and keep it out there.

Make sure you make it easy for customers to pay you. Provide links to your website or other places where people can directly purchase your book.

Make sure you elevator story is on point. Yes this is your summary. You should be able to articulate this as fluently in person as it is on your cover or in the Amazon summary. As a communications specialist, I know the importance of getting your point across effectively and quickly. You only have mere seconds to get your reader/customers attention so you should be able to do this on paper and in person. Test it out on your family and friends who will not blow smoke up your behind and them hit the road with your act. Try it out in bookstores and literary conventions and any place you feel like you can get your point across. If you can grab you customers’ attention quickly you can turn it into a sale.

With these tips and trick you should be able to make some progress selling your books.


About Allison

Allison Conley has a B.A. in Mass Communication and Journalism from the University of Tennessee at Chattanooga with a minor in Sociology. She finished the Seeding Entrepreneurs Across the Midsouth (S.E.A.M) program in 2016 for her work as an entrepreneur and artist in the greater Memphis Tennessee Area.

Genres Allison Beta Reads: Fantasy, Young Adult, Regency Romance, Romance, Erotica, New Adult, Contemporary, Christian Fiction, Historical, Historical Romance, Steampunk, Science Fiction, Thrillers/Mysteries, Horror

Author Business & Publishing, Writing & Publishing Articles

The Fussy Librarian vs. Bargain Booksy

I’ve recently taken my first crack at the world of paid advertisements for The Cogsmith’s Daughter (Desertera #1). And in the indie publishing spirit of transparency and helpfulness, I thought I’d share my results in case any fellow authors were interested in the same or had their own experiences to add.

In short, both The Fussy Librarian and Bargain Booksy are email newsletters that provide subscribers (readers) with a daily list of discounted books, curated based on their reading preferences. The best-known (and apparently best, period) of these services is BookBub, but they’re not interested in tiny fish like me. Therefore, I thought I’d test the waters with what I’ve been told are the next two best options.

As you’ll see below, I tried to keep all factors within my control the same. Obviously, there are dozens (read: thousands) of factors outside my control (whether all the subscribers check their inboxes, the other books featured in my genre that day, perceptions of my cover/description, etc.).

The Fussy Librarian

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A screenshot of my Fussy Librarian promotion

Date Promotion Ran: Tuesday, February 16 (between 9 am EST and noon)

Genre and Subscriber Count: Science Fiction, roughly 103,000

Price to advertise (based on genre): $16 USD (via PayPal)

Price of my book: $2.99 USD

Description: A shortened version of my standard sales description.

Retailer Links: Amazon, Barnes & Noble, iBooks, Kobo, Smashwords, Goodreads

Limitations: I had to include that my novel contained adult language and sexual content.

Return on Investment: $4.69 (sold 7 copies on Amazon, 1 on iBooks, 1 paperback)

Other factors: The other Science Fiction book promoted that day was free, which may have taken sales away from my book.

What I liked: Low price, customizable advertising, wide range of retailers included, showed my Amazon ratings

What I didn’t like: Free books included in the newsletter (tougher competition)

Notable perks: When you place your advertisement, there is an option to send yourself a reminder after a specified date range (21 to 90 days). If you do this, they give you a discount on your next promotion. Likewise, when listing in two genres (at any time), the second genre is half price.

You can see full details on how to run your own Fussy Librarian promotion HERE.

Bargain Booksy

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A screenshot of my Bargain Booksy promotion

Date Promotion Ran: Tuesday, March 15 (between 9 am EST and noon)

Genre and Subscriber Count: Science Fiction, 68,500

Price to advertise (based on genre): $35 USD (via PayPal)

Price of my book: $2.99 USD

Description: They pull your book description straight from Amazon, without your HTML formatting.

Retailer Links: Amazon, Barnes & Noble, iBooks

Limitations: None

Return on Investment: None, loss of $22.44 (sold 6 copies on Amazon)

Other factors: My book also received a feature on the Bargain Booksy website, which did allow me to customize my book description. However, because Bargain Booksy allows several books in each genre to be listed each day (as opposed to the Fussy Librarian, which limits it to two books per genre), there was a lot of competition, some of which was on sale for $0.99.

What I liked: Website feature, no free books advertised

What I didn’t like: Higher price, crowded newsletter, less customization

You can see full details on how to run your own Bargain Booksy promotion HERE.

UPDATE: For what it’s worth, I took the post-promotion survey Bargain Booksy offered and reported my results and criticisms. After reviewing my case and confirming that I did receive below-average results, they issued me a full refund (without my asking).

A screenshot of my Bargain Booksy website promotion
A screenshot of my Bargain Booksy website promotion

Would I advertise with these email newsletters again?

Because of the Fussy Librarian’s low cost and proven ability to create a positive return on investment, I have scheduled a second promotion for April, during the Brain to Books Cyber Convention. While I won’t be able to test the newsletter’s effectiveness perfectly (as I will be doing other promotions and have my book on sale), I believe it is a worthwhile investment due to the discounted rate and my larger promotional plans.

As for Bargain Booksy, I wouldn’t try it again at this point in my career. With only one book available (and let’s be honest — a book that I’m still trying to figure out the best way to market), I don’t think it is worth the risk. Perhaps when I have more in the series, a book that is not cross-genre, or a free book (for which I would have to use the partner site, Free Booksy), I will try it again.


Have you used either the Fussy Librarian or Bargain Booksy? I’d love to hear if they worked for you. Also, if you have any questions that I didn’t answer, feel free to ask them in the comments!

Author Business & Publishing, Writing & Publishing Articles

Building Your Author Platform: The Purpose of Social Media

Don't be this guy.
Don’t be this guy.

Social media has become increasingly more important to all businesses. Consumers (in our case, readers) often look to brands’ (in our case, authors’) Facebook, Twitter, and even Instagram accounts before going to their actual websites.

Why do they do this? Numerous reasons.

Partially, it is much more convenient to do research on a site they are already on. At the same time, they are looking for social proof — How many likes does this business have? Do any of my friends like it? What are the ratings? What are people saying? And maybe, they could simply be searching for relevance. After all, if a company isn’t on social media, are they even really trying?

As an author, especially as an independent author, social media is an important part of your author platform. However, it is important to understand why you should be on social media and how you should use it. Contrary to many authors’ beliefs, social media is NOT the place to sell your books.

Now, before I explain, let me add my fail-safe caveat. Might thousands of readers stumble upon your book in their Twitter feeds or hashtag searches and buy, buy, buy? Sure, it could happen. But for most authors, it doesn’t, and spamming followers with their buy link only makes them run for the hills.

So, if social media isn’t a selling platform, what is it and why is it useful?

1. Branding and networking

For authors looking to go the traditional publishing route, social media is a great place to begin crafting your brand and gaining a following. Often, agents and publishers will not even consider taking you on as a client until you have proven that you can market yourself and your writing on your own.

For independent authors, the same is true. Social media is a perfect place to establish your author brand (more on what this means later) as well as start gathering your readership. Likewise, social media is a fantastic place to network with other authors, podcasters, designers, editors, and anyone else who could help you grow your author business.

To begin, start following the “big names” in your field. This could be your favorite authors, publishing houses, literary agents, podcasts, etc. See how they run their social media platforms. What do they share? What do their biographies say? More than likely, they won’t have time to interact with you. But their followers will. Who are their followers? What do they talk about? What hashtags can you use to engage them?

2. Engagement

Social media is a place to have conversations. At first, you will need to join in conversations with others. This can be done by getting active on others’ pages and joining in common hashtags (#amwriting, #amrevising, #writerslife, etc. for writers and #bookworm, #bookwormproblems, and #amreading, etc. for readers).

Once you get a decent following, you are more likely to receive responses for the conversations you start. Make sure to reciprocate engagement with responses, likes, favorites, shares, etc. To make your content even more alluring, you can follow the five “I’s” of social media, which I outline in this post for my previous employer.

No matter how often or with whom you engage, make sure you are genuine. If you sound like a salesperson or magically wiggle your book into every third comment, people are going to get tired of talking to you and delete you. Absolutely make it known that you are an author and have a fantastic book (or books) published (or in the works), but don’t bring it up constantly and don’t start conversations with a link to your sales page.

3. Funneling 

Perhaps the most useful purpose of social media is to funnel prospective readers into the markets that do sell. Think of social media like a net — you cast it wide, put a little bait on the fringes, and wait for the readers to swim deeper down for more. Your social media is your gateway drug, beyond which lies your author website and your email newsletter — the latter of which is your best sales tool of all.

So how can you move readers through this funnel? First and foremost, make sure that your author website and/or email newsletter sign up are clearly displayed on your social media accounts. Second, offer FREE content that will attract readers to visit your author website or sign up for your email list. If you blog, this could be as simple as linking to your blog posts. If you don’t blog, this could be a short story, a giveaway, or an interview or guest post you did. Last, offer your readers something they need. If you are a nonfiction writer, answer their questions about your topic. If you are a fiction writer, be that burst of entertainment and relief from the daily grind. As Tim Grahl says in Your First 1,000 Copies, the best marketing is being relentlessly helpful.

Remember — social media is not the place to sell your books. It is a place to demonstrate your brand, network with industry peers, engage with readers, and funnel readers into more effective parts of your author platform. Be genuine, be helpful, and eventually, your follower count with grow. And if you happen to be one of the dozens of indie authors who I follow on social media and who happens to post about his/her book every hour on the hour, please stop.

In my next “Building Your Author Platform” post, I will discuss ways authors can use the most common social media sites as well as helpful social media management tools.

To read the entire “Building Your Author Platform” series, click here.

Author Business & Publishing, Writing & Publishing Articles

The Science of Persuasion Applied to Author Marketing

marketingOne of my coworkers posted this video to the Marketing group on our company “chatter” feed. It explains six factors that influence individuals during the decision-making process. Long story short, people are insanely busy and overwhelmed with the fast pace of life. Therefore, instead of considering all available information, they use shortcuts to make decisions. Scientists have identified six of these that are universal.

As I watched the video, I began thinking of the concepts not in terms of our company business, but in terms of my author-entrepreneur business (a habit of which I am often guilty). I highly encourage you to watch the video and see what insights you can glean for yourself. However, if video isn’t your preferred medium, no worries. I’ve broken down the concepts and listed a few marketing ideas for each for you!

1.  Reciprocity

What have you done for me? Why should I do something for you?

If you provide a favor, gift, or valuable resource first, then the other person is likely to reciprocate when you request the same in return.

  • Provide guest posts to fellow authors; receive them on your site.
  • Beta read a fellow author’s novel; she’ll do the same for you.
  • Review a book; get yours reviewed.
  • Give a free book to readers; increase the likelihood of them writing a review or sharing.
  • Give a free book; get a mail list sign up.

2. Scarcity

Can I wait or do I need to buy it now? What will I lose if I do not jump on this opportunity?

People want more of what they can have less of. Simple economics: low supply = high demand.

  • Limited-time sales (ie: Kindle Countdown Deals)
  • Pre-order deals (discounted price or bonuses for buying early)
  • First 100 email list subscribers receive a free gift
  • Limited edition hardbacks, signed copies, variant covers, etc.
  • Giveaways (limited time and quantities)

3. Authority

Who are you? Why should I do what you ask me to do?

People are more likely to trust those who they view as being credible experts in their fields.

  • List your author qualifications on your website, in your author biographies, and on your book as appropriate (ie: degrees, awards, bestseller lists).
  • Provide knowledgeable, valuable content on your website, blog, and/or social media.
  • Explore opportunities to show your expertise by appearing on podcasts, giving interviews, and providing guest posts. Bonus points for hiring an assistant and having him/her contact media sources on your behalf.
  • Seek reviews and testimonials from other authority sources (or even simply readers/clients) and display them on your website and/or book covers
  • Apply for awards to boost your credentials and provide social proof of your book’s quality.

4. Consistency

Have I done this before? Does this line up with who I am?

People are creatures of habit. If they make a small commitment, they are more likely to agree to a larger commitment of the same caliber.

  • Write series and make sure the first book is stellar. A great first book will lead to more sales of a second book.
  • If you write nonfiction, start with a book, then offer a paid course or other service.
  • “Upsell” in the back matter of your book. Readers are more likely to leave reviews, sign up for your email list, or buy subsequent books after they have enjoyed your first book.
  • Request star review ratings. Later ask for written reviews.
  • Offer a free book or service, then move readers up to paid versions.

5. Liking

Are you similar to me? Do you pay me compliments? Do you cooperate with me?

Those questions contain the three factors that influence people to like another person. If you can get a “yes,” to all three questions, chances are, your readers like you.

  • Show your personality on your website and social media.
  • Engage with others online in a genuine way. DON’T spam your Twitter feed with requests to buy your book.
  • Always answer any “fan mail” from readers and express your gratitude to them.
  • If you offer direct book sales or services, follow the best possible customer service practices.
  • Be the type of reader you would want to your fellow authors. Show them your similar interests, express why you like their products, help them when you can.

6. Consensus

Are other people buying this? What do others think of this product or service?

People require social proof, especially when they are uncertain. They want to know that others have enjoyed the product or benefited from the service before they commit to it.

  • Provide reviews and testimonials on the front or back of your physical book and on your website.
  • Send out advance review copies to gather early reviews.
  • Compare your book to similar books or movies in the sales description.
  • Use the Amazon keywords and categories to place your book alongside those similar to ones your readers will like.
  • Ask your readers to share about your book on social media.

Most of these tactics are ones that you indie authors already use in your marketing efforts. However, by knowing the science behind them, you can better understand the purpose of these techniques and discern similar ones that may help you gain favor with your readers.

Remember, though, with great scientific knowledge comes great responsibility. No matter how well you understand these concepts, if you use them for spamming or seedy used car salesman type purposes, you won’t get anywhere with your readers or fellow authors.